Do you know: How great logo color can affect your customer
When you decide to design logo for your company, please consider about how people will judge your logo color. It’s high time to think, when customer looks into my logo design, what emotion will be triggered just by viewing this logo color?
There are several researches throughout the years which have shown that human can be affected greatly by logo color. Thus, picking the right logo color for your business can be the most vital point for you if you have just started your business. How your company want to communicate with customer, how the message will be transferred, will be presented through your logo color.
As you can see, if you’re hungry you will feel hunger when you look at red which is why most fast food restaurant like McDonalds, Pizza Hut, KFC logo go with the RED. The luxury and fabulous brand such as Chanel, Prada, Micheal Kors most likely will use black, white or golden yellow since these logo color will send a message of wealth and prosperous.
Once you think of designing a new logo, let this infographic be the guide for your color choice. Which are the four emotions that you wish to trigger in customer’s mind when they look at your logo color? Note them bellow and see which category they fall to. However, please consider other factors as well as logo color is only a part of designing process.
This infographic is designed by Logo company, from http://www.huffingtonpost.com/brian-honigman/psychology-color-design-infographic_b_2516608.html